Minilecture - Entrepreneurship and business model development, pitch training

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Lecturer

Prof. (FH) (a.D.) Dr. Tina Gruber-Mücke

Time and location

Moday 31/08/2021 13:45-17:30, Entreperneuship and business model development, general auditorium

Thursday, 02/09/2021 13:30-17:30, Pitch training, general auditorium and related brake-out rooms

• 13:30-14:30 general training (all participants)
• 14:30-15:30 individual training for group 1 orange and 2 purple
• 15:30-16:30 individual training for group 3 green and 4 gray
• 16:30-17:30 individual training for group 5 blue and 6 red

Within the individual training two groups will train together and the other groups can work on their assignments and the presentation for the pitching on Friday. To avoid waiting times all students need to be in the general auditorium and will work in the brake-out rooms.

Overview

This course provides real world, hands-on learning of what goes into making a decision to start a company and develop and present a business model. It is based on the „24 steps to Entrepreneurship – Disciplined Entrepreneurship“ approach by Bill Aulet from MIT Sloan School of Management.

An experiential learning/ entrepreneurship course with shared student teams from different participating disciplines and with diverse international backgrounds. Students will work in teams to generate innovative ideas and transform them into business models. Experiential learning will be used in live customer discovery (by learning how to use the persona concept), prototyping and simple market validation. Project teams will be working together to develop a business model for their idea/assignment. An important element of the course is how to present a business idea in a short amount of time to an audience (pitch training).

Contribution to the online discussion of class material is expected of all participants. It is highly recommended to implement the following suggestions, to improve the overall effectiveness of class discussions:

• Prepare for class by reading/watching assigned materials prior to class.
• Enter discussions enthusiastically.
• Try to confine your comments to the topic.
• Listen alertly and jot down useful information.
• Provide constructive peer feedback and receive it appropriately.

Skills students will acquire

This course introduces students to business model development and Entrepreneurship and combines theory with substantial hands-on practice (presentation of the business model as a business pitch).

After completion of the course students are able to:

1. Explain how business models are created as a simple framework with 4 basic elements as well as a business model canvas with 9 elements
2. Discuss and analyse existing business models and implement feedback to further develop the business model.
3. Present their own business model to an audience and explain the steps required to set up a business as a startup company.

Reading/Videos

• Aulet, B. (2013): DISCIPLINEDENTREPRENEURSHIP- 24 STEPS TO ASUCCESSFUL STARTUP, available online at [1]

• Youtube – Bill Aulet about Disciplined Entrepreneurship - In this webinar, Bill Aulet will discuss takeaways from his bestselling book, "Disciplined Entrepreneurship: 24 Steps to a Successful Startup." [2]

• Preparatory Video about how to work in a startup company: The New Hustle - The story of three of Australia's fastest growing startups - SafetyCulture, Vinomofo, and Canva - as they scale from garage offices to millions of users and worldwide impact. [3]

Biography

Tina Gruber-Mücke was born in Linz (Austria) and studied Law (1st diploma degree) and Economics (Mag. rer. soc. oec.) at the Johannes Kepler University, Linz. Building on this, she completed her doctoral degree studies in social and economic sciences at the Johannes Kepler University, Linz (Dr. rer. soc. oec, JKU). After professional experience in the social and cultural sector in Upper Austria, she began her university career in 2001 as a researcher at the Endowed Chair for Business Creation and Development and held several positions at the Institute (project manager, research associate with doctorate, deputy head of the Institute, assistant professor). In 2013 she received an appointment (“Berufung”) as Professor for Organisational Development at the Faculty of Informatics, Communication and Media at the University of Applied Sciences, Upper Austria. International teaching and research residencies took her to the University of Passau (Visiting Postdoctoral researcher), University of Lahti, Cork University of Technology, as well as to the University of Berkeley in California under the framework of a Marshall Plan scholarship (Austria-Berkeley exchange program).

At Danube University in Krems, she took over as Deputy Head of the Department of Interactive Media and Educational Technologies, the Centre for Educational Technology Research, and the Business Education degree programme in the Faculty of Education, Arts and Architecture in 2016. Before assuming the position of University Director at Anton Bruckner Private University, she most recently worked at IMC University of Applied Sciences, Krems, as Programme Director for the Bachelor's programme in Business Administration, and was responsible for the management of the Institute for Business Administration and Management. In addition to her teaching and research activities, she was involved in university development: as a member of development teams at JKU and University of Applied Sciences, Upper Austria, and as Programme Director at IMC, Krems, in the further development of study programmes in the field of business administration at Bachelor and Master level. Alongside these professional engagements, she acquired a degree as a mediator (PGA, Linz). As a researcher, she conducts research on the topics of entrepreneurship (Needs Analysis of the Creative Industries Linz 2009; Start-up Dynamics in Upper Austria 2011), as well as technology-supported competence development and the connection with organisational development processes. She is a member of the Association of University Teachers of Business Administration (VHB) and the Academy of Management (AOM).

Since April 2021, she is the University Director of the Anton Bruckner Private University for Music, Drama and Dance in Linz, Austria, and in this role is responsible for the management of the administration of the Anton Bruckner Private University.